Smashing launch

Last week I had the great pleasure of meeting the co-founder and Chief Creative Officer of Smashbox Cosmetics, Davis Factor. All round incredible guy, supremely talented photographer and visionary, it was such a treat spending time with him and hearing all about the creation of Smashbox Cosmetics. I've been reading about Smashbox for years in US beauty mags, but finally I've been able to try it for myself - it's available locally at Kit Cosmetics.

David and his brother Dean are great-grandsons of the legendary Max Factor, so they know a thing or five hundred about cosmetics. In the early 90s Dean was flying out to New York to shoot celebs in studios, as LA didn't have any (it was the city everyone flew to for outdoor photoshoots). Because he's so clever, he and his bro decided to set up Smashbox Studios in LA, where celebs and their make-up artists flocked to for shoots. Celebs (think Angelina, Madonna, Drew, Gisele) were having cosmetics constantly created for them, so after endless requests for particular colours, the Factor brothers launched Smashbox Cosmetics in 1996.

Today it's adored for its primers, foundations, powders, mascaras and general ability to make women look flawless. Seriously. One of their most unique line of products is the intuitive bronzer, lip and cheek colours. Genius. I've been using them and even my hubby stands back with a "oh wow" look on his face. Hooray for Smashbox, we're so glad you could make it!